NEW YORK STOCK EXCHANGE, INC. · HOG
-2.26% · -$0.6000 · Vol 2.9M
Market closed · last close 4:00 PM ET · price as of 19:21:10 ET
Harley-Davidson Inc

Harley-Davidson Inc

Automobiles
$25.90
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Veridion Score

BETAHIGH CONF · 6 of 6 factors measuredMethodology
HOG
Harley-Davidson Inc
Fri Sep 18 · last completed session · Markets closed · resumes Mon 9:30 ET
Middle range

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Composite intelligence score across six company factor categories. Missing inputs are excluded from the active factor subset.

56/ 100
Veridion Score
Middle range · HIGH confidence · 6 of 6 factors measured
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Confidence: HIGH · 6 of 6 factors measured · Fri Sep 18 · last completed session · Markets closed · resumes Mon 9:30 ET
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About Harley-Davidson Inc
MOTORCYCLES, BICYCLES & PARTS
Listed since
1986
Employees
7K
Country
US

Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model, into electric with the LiveWire brand, and is returning to smaller-displacement bikes with the Sprint. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 34% of the heavyweight domestic market in 2025.

Key statistics

Reported fields plus Veridion-computed history. Unsourced tiles are omitted.

Open
$26.38
Day high
$26.63
Day low
$25.59
Previous close
$26.50
52W high
$28.88
-10.32% from high
52W low
$17.19
75% of range
Market cap
$2.7B
P/E
13.32×
EPS
$4.95
Beta
0.90
Shares out
104.1M
Volume
2.9M
1.67× rel vol
Avg volume
1.8M
VWAP
$25.93
Price history computed in-house
1W
-7.07%
1M
-8.16%
3M
+4.90%
1Y
-8.55%
YTD
+26.40%
SMA 50 $26.76 · below
SMA 200 $23.16 · above
52W position 75%

HOG overview

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Federal contracts

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Not disclosed
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Lobbying spend

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Not disclosed
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