Simply Good Foods Co
Veridion Score
Composite trend over time
Why is SMPL moving today?
The Simply Good Foods Co Company is a consumer packaged food and beverage company that develops, markets, and sells protein bars, ready-to-drink protein shakes, sweet and salty snacks, and confectionery products under the Quest, Atkins, and OWYN brands. The products target consumers seeking protein-rich foods with limited sugars and carbohydrates, with OWYN offering plant-based and allergen-tested options. The company distributes mainly in North America through grocery, club, mass merchandise, e-commerce, and specialty channels. It operates two segments: Quest and Atkins, and OWYN. The company operates in North America and internationally, with the majority of revenue coming from North America.
Reported fields plus Veridion-computed history. Unsourced tiles are omitted.
Warehouse intelligence for SMPL.
SMPL insider activity
Simply Good Foods Co
2 insiders bought in the last 90 days
Net buying: $1.1M across loaded Form 4 rows.
Loaded official disclosures do not show all three sources aligned on this ticker.
| Filing date | Trade date | Insider | Title | Type | Price | Qty | Owned | Value | Receipt |
|---|---|---|---|---|---|---|---|---|---|
| 2026-05-18 | 2026-05-14 | DALEY CLAYTON C JR | Insider | buy | $11.78 | 10,000 | 111,743 | $118K | SEC Form 4 |
| 2026-04-24 | 2026-04-23 | KILTS JAMES M | Insider | buy | $12.39 | 80,000 | 172,854 | $991K | SEC Form 4 |
| 2026-04-17 | 2026-04-16 | Bealer Christopher J | Insider | sell | $11.61 | 2,361 | 59,601 | $27K | SEC Form 4 |
| 2026-03-06 | 2026-03-04 | Held Amy C | Insider | sell | $16.38 | 1,891 | 37,810 | $31K | SEC Form 4 |
| 2025-11-19 | 2025-11-17 | Clawson Michael L | Insider | buy | $20.00 | 5,000 | 37,620 | $100K | SEC Form 4 |
Showing 5 recent rows. Sovereign unlocks 10 additional rows, full sorting, and the named-filer history.
Upgrade to Sovereign · $25/moSMPL contract awards, year to date.
Public federal awards linked to this ticker.
SMPL lobbying filings, year to date.
Registered lobbying filings matched to Simply Good Foods Co.