Southwest Airlines Co
Veridion Score
Composite trend over time
Why is LUV moving today?
Southwest Airlines is the largest domestic air carrier in the United States by passengers boarded. Southwest operates nearly 800 aircraft in an all-Boeing 737 fleet. Despite offering some longer routes and a few perks for business travelers, the airline predominantly specializes in short-haul, leisure flights operated with a simple cabin configuration in a point-to-point network. In early 2026, Southwest modified its cabins to offer some rows with extra legroom, its ticketing process and merchandising to offer assigned seats, and more fare categories to include a basic economy class that appears for the first time in travel aggregators' search results and more directly competes with other airlines' offerings.
LUV insider activity
Southwest Airlines Co
No multi-insider buying cluster in the last 90 days
Net selling: -$4.1M across loaded Form 4 rows.
Loaded official disclosures do not show all three sources aligned on this ticker.
| Filing date | Trade date | Insider | Title | Type | Price | Qty | Owned | Value | Receipt |
|---|---|---|---|---|---|---|---|---|---|
| 2026-04-08 | 2026-04-07 | Atherton Lisa M | Insider | sell | $37.95 | 118 | $4K | SEC Form 4 | |
| 2026-03-24 | 2026-03-21 | Doxey Tom | Insider | sell | $39.41 | 11,447 | 104,800 | $451K | SEC Form 4 |
| 2026-03-24 | 2026-03-21 | Roach Anthony | Insider | sell | $39.41 | 2,179 | 63,673 | $86K | SEC Form 4 |
| 2026-02-24 | 2026-02-21 | Woods Lauren Tauscher | Insider | sell | $52.09 | 4,585 | 30,110 | $239K | SEC Form 4 |
| 2026-02-24 | 2026-02-21 | Martinez Jimmy Ryan | Insider | sell | $52.09 | 2,755 | 18,129 | $144K | SEC Form 4 |
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Registered lobbying filings matched to Southwest Airlines Co.