Ulta Beauty Inc
Veridion Score
Composite trend over time
Why is ULTA moving today?
Ulta Beauty is the largest specialized beauty retailer in the US with more than 1,500 freestanding stores. The firm offers cosmetics (38% of 2025 sales), fragrances (13%), skin care (24%), and hair care products (19%). It also has salon services, including hair, makeup, skin, and brow, that account for 4% of its revenue and drive customer traffic. Outside of the US, Ulta operates premium beauty retailer Space NK (86 stores at year-end 2025 in the UK and Ireland) and has franchised stores in Mexico, and a joint venture in the Middle East. In addition, Ulta collects royalties through its Target partnership (ending in summer 2026) and credit card revenue. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.
ULTA insider activity
Ulta Beauty Inc
No multi-insider buying cluster in the last 90 days
Net selling: -$1.7M across loaded Form 4 rows.
Loaded official disclosures do not show all three sources aligned on this ticker.
| Filing date | Trade date | Insider | Title | Type | Price | Qty | Owned | Value | Receipt |
|---|---|---|---|---|---|---|---|---|---|
| 2026-04-07 | 2026-04-07 | MRKONIC GEORGE R JR | Insider | sell | $539.29 | 452 | 2,383 | $244K | SEC Form 4 |
| 2026-03-17 | 2026-03-15 | Steelman Kecia | Insider | sell | $535.72 | 1,491 | 31,600 | $799K | SEC Form 4 |
| 2026-03-17 | 2026-03-15 | Steelman Kecia | Insider | sell | $535.72 | 393 | 33,091 | $211K | SEC Form 4 |
| 2026-03-17 | 2026-03-15 | Ryan Anita Jane | Insider | sell | $535.75 | 189 | 7,698 | $101K | SEC Form 4 |
| 2026-03-17 | 2026-03-15 | Ryan Anita Jane | Insider | sell | $535.75 | 80 | 7,887 | $43K | SEC Form 4 |
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Upgrade to Sovereign · $25/moULTA contract awards, year to date.
Public federal awards linked to this ticker.
ULTA lobbying filings, year to date.
Registered lobbying filings matched to Ulta Beauty Inc.